About us – Project TWLV

The brand

Project TWLV was first conceived at a meeting in Stockholm, during which two friends, Henrik and Antonio, exchanged their passion about shoes, particularly for well designed and well made boots. The idea was born for a boot project with a collection of 12 styles - TWLV A new product range that infused traditional classics with handcrafted details took shape, with emphasis on texture and dimension, simultaneously creating something unique and authentic.


The intention for Project TWLV is to deliver a small, contemporary boot collection for both men and women of exquisite craftsmanship, with a strong focus on authenticity. Designed, curated and handcrafted by the best designers and artisans in Italy and Sweden, the product and materials is the result of a perfect blend between the two countries.

The Founders

Antonio Panella has been the creative mind behind Paul Smith shoes for 12 years, after many years in the fashion industry he established himself as one of the foremost respected designers and promoters of handcrafted footwear design.

Henrik Hobik’s extensive experience in the shoe and apparel industry as the main owner of Selected Brands Nordic. A distribution and licence company with brands like Hackett, Paul Smith, Kenzo, Lacoste and UGG, among other on its track record.